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For Immediate Release

June 12, 2020
Rivers Agency, Raleigh, NC

The summer of 2020 is shaping up to be unlike any other in recent memory. With more people staying home and opting for staycations over road trips, and with the MLB yet to throw its first pitch, Rivers Agency devised its latest Hampton Farms social media campaign, “Peanuts—Your Summer Super Power,” to connect with consumers and their favorite shared family pastimes.

“As a family-owned company that’s based in North Carolina, we love to partner with local businesses and have been very fortunate to find an amazing advertising agency here in Raleigh,” explained Val Evans, brand manager at Hampton Farms. Val continued, “Rivers Agency develops fun, impactful and relevant creative campaigns that help increase our brand awareness as well as connect with our audiences online.”

“This campaign is all about getting back to the brand’s roots and connecting with people where they are right now,” said Sarah Owens, executive creative director at Rivers Agency. “We’re evolving the playful illustrative style we designed for last year’s award-winning “Shell Yeah” campaign and incorporating relatable images that depict how American families are spending their summer.”

The campaign highlights the nostalgia, fun and simplicity of shelling peanuts across the brand’s Facebook, Instagram and Twitter pages. It also reinforces the health benefits of eating peanuts, such as their protein, magnesium and fiber content.

Started in 1993, Rivers Agency is an award-winning advertising agency located in Raleigh, NC and Chapel Hill, NC. For the last 25 years, we have helped over 600 brands and businesses with advertising, branding, website design, and marketing.

Our Raleigh office is located in downtown Raleigh, NC, within walking distance of the State Capital.

Rivers Agency, LLC – Raleigh
555 Fayetteville Street,
Suite 301
Raleigh, NC 27601

Phone: 919-969-8339
Hours: Mon – Fri, 8:30am – 5:30pm

Rivers Agency
601 W. Rosemary Street,
Space 108
Chapel Hill, NC 27516

Phone: 919-932-9985 Toll Free: 888-784-8477
Hours: Mon – Fri, 8:30am – 5:30pm

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