In a digital-first world, a brand needs to keep its advertising approach up-to-date and on-trend to remain competitive in the ever-changing market. As new technologies evolve, consumer behaviors change, which means your brand’s advertising strategy should too. Your brand deserves the most effective advertising efforts to establish an unparalleled digital presence and to drive more consumer traffic to your website. Here are some of the top advertising trends your brand needs to implement to remain relevant and stand out against the competition this year.
Authentic connections will drive advertising efforts
Brands operate in a consumer-run world, and consumers crave connections. Consequently, businesses need to focus more advertising efforts on developing personal connections rather than just selling the brand. Use your business’s advertising strategy to create more compelling interactions between your brand and your audience because meaningful connections result in more authentic relationships and turn more leads into customers.
Mobile ad spend will rise
Now more than ever before, users are searching for and interacting with brands on their mobile devices, which means businesses need to make their brands noticeable and accessible on mobile as well. For the first time ever, mobile ad spending is expected to exceed TV in 2018 as a result of the ever-increasing mobile commerce engagement. Your brand needs to shift its focus to mobile ad spending in order to remain competitive and accessible to consumers on mobile.
AI will take a lead in advertising strategies
Artificial intelligence technology is significantly impacting advertising techniques, and AI algorithms are only expected to become increasingly efficient going forward. Brands use AI to more accurately predict what product or service searchers are more likely to buy based on external information without being specifically programmed to do so. Your business needs to leverage the benefits of AI to increase your brand’s ad relevance to searchers, stay competitive in the market and make your advertising strategy smarter.
The marketing landscape is rapidly changing, and your brand needs an effective and technology-fluent advertising strategy to stay up-to-date with current trends in the constantly changing digital sphere.
Your business needs an advertising agency equipped with the creativity and innovation to give your brand the recognition it deserves. Rivers Agency is equipped with the most forward-thinking and creative advertising experts in the Raleigh, Durham and Chapel Hill, North Carolina area who know how to give your brand a digital presence that people can’t help but notice. Need an ad agency to develop and implement an unbeatable advertising strategy for your brand? Let’s talk.