The most effective and compelling advertising techniques are constantly changing in the ever-evolving digital sphere. Brands must stay up to date with the most recent advertising trends to ensure their products and services are marketed in a way that catches the attention and sparks interest in their target audiences. Rivers Agency is staffed with the most experienced advertising experts who study advertising trends year-round to make sure our clients receive the most advanced and forward-thinking ad strategy possible. Here are three advertising trends your business needs to include in your digital marketing strategy to remain relevant and stand out against your competition in 2019.
Video will drive advertising efforts
More and more businesses are leveraging the power of video platforms to increase engagement, build brand credibility, and extend their digital presence. Videos establish more personalized connections with viewers and can elevate a brand’s SEO strategy. Thus, a branded video advertising strategy is an effective way to attract more valuable leads, elevate brand messages, and improve communication between a business and its audience. Your brand needs to partner with a team of advertising experts to make sure powerful video content is included in your digital marketing strategy.
Smart speakers will increase advertising opportunities
Smart speakers and other voice assistant devices are populating the homes of people across the world. This phenomenon presents businesses with a unique opportunity to increase brand awareness and stay ahead of the competition. Your brand should optimize its credibility through the use of smart speaker advertisements to deliver more personalized messages and expand your brand’s reach this year.
Micro-influencers will rise
Social media reigns as one of the most effective and powerful ways to engage with customers. Influencer advertising is a persuasive way to market a brand’s products and services and expand a business’s digital identity. While influencers with large followings have been a major advertising technique in the past few years, micro-influencing is on the rise in 2019. These social media presences have a smaller following than large-scale influencers, but are more cost-effective for a brand and contribute to a more personalized and relatable advertising strategy.
The best advertising efforts are constantly changing, and your brand needs to include the most recent trends in your marketing strategy to maintain a competitive edge in our digital-first world.
Your business needs an advertising agency equipped with the creativity and innovation to give your brand the recognition it deserves. Rivers Agency is equipped with the most forward-thinking and creative advertising experts in the Raleigh, Durham and Chapel Hill, North Carolina area who know how to give your brand a digital presence that people can’t help but notice. Need an ad agency to develop and implement an unbeatable advertising strategy for your brand? Let’s talk.