Best Practices for Financial Institutions: Marketing, Strategy, Development, and Design
March 3, 2021
The shift to digital banking continues to pick up steam as the financial technology industry (Fintech) provides convenience and features that give users more control over their accounts. This movement has influenced the development of financial institutions and how they choose to market and deliver their services. From the emergence of mobile banking to redesigned
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The Challenge Hampton Farms, the leading roaster of in-shell peanuts in the United States, is headquartered in Severn, North Carolina. Hampton needed help with their digital presence and creating a brand guide to implement changes across all of their online channels. The Solution With the goal of elevating Hampton Farms’ brand positioning, Rivers Agency created
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Financial Branding and Messaging Strategies for Businesses in 2021 The Dos and Don’ts
February 3, 2021
The financial services industry is an increasingly crowded space. Traditional banks, credit unions and financial institutions are competing against new fintech entrants who are disrupting the industry and siphoning away customers. Now more than ever, a strong brand and clear message are key for cutting through the noise to reach and retain customers. When building
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Downtown Chapel Hill is an incredible hub for the region’s economic, social and cultural activity—and it’s a community Rivers Agency has been proud to be an active part of for more than 25 years. With the unprecedented disruption brought on by COVID-19, Rivers is assisting the Downtown Chapel Hill Partnership with a new campaign called
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Rivers Agency the right prescription for HarborPath’s marketing efficiency
May 27, 2020
When HIV/AIDS emerged in the U.S. in the late 80’s, governments around the world grappled with ways to understand, address and reduce the impact of the infection on populations. Several U.S. presidents attempted initiatives to address the alarming pandemic. At last, the National Institute of Allergy and Infectious Diseases developed a combination antiretroviral drug treatment
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You may be the most passionate business in the market. You may set the world ablaze and revolutionize the system. But if no one knows who you are, your legacy will have little resounding impact. In today’s technology-driven world, it’s easier than ever for brands to establish digital presences across platforms. However, this immediate access
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Call-to-actions (CTAs) are integral components in an advertising strategy to provide online users with a directed incentive to continue engaging with a business and offer brands with an effective tool to increase conversion rates. Companies need CTAs with strong, branded language and images strategically placed throughout their business collateral to facilitate positive interactions with consumers
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