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Creativity still thrives despite pandemic’s challenges Some say that innovation has slowed down in America. They argue that today’s science isn’t as groundbreaking, inventions aren’t as exciting, or that we’ve learned all that we can. However, we at Rivers Agency respectfully disagree. Innovation is alive and well. This can be seen through the constant creativity of businesses worldwide. Take the Virgin Hyperloop project,… Read More

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Financial Branding and Messaging Strategies for Businesses in 2021: The Dos and Don’ts The financial services industry is an increasingly crowded space. Traditional banks, credit unions and financial institutions are competing against new fintech entrants who are disrupting the industry and siphoning away customers. Now more than ever, a strong brand and clear message are… Read More

This year we have learned that the 2020 Pandemic is the antithesis of the 1920 prohibition. Gov. Cooper has signed an Executive Order allowing restaurants and bars to deliver or carry-out mixed beverages effective tonight at 5:00 pm. This order will give small businesses a financial boost while we work to slow viral spread in… Read More

What is TikTok? In 2018, Chinese global technology company ByteDance acquired, an Internet platform where users shared short lip-sync videos, and rebranded it as TikTok. Each TikTok user has his or her own “For You” page, where they can swipe through an endless stream of content, all powered by an algorithm that predicts what… Read More

Rivers Agency just received some very exciting news: Our team’s creative work was honored with five awards in the 2020 MarCom Awards competition! The honors included a Gold award for First Bank’s Bank@Home campaign; Platinum awards for the You Can Help Me PSA, the Bum Dash app and Experience Downtown Chapel Hill campaign; and an… Read More

From big box stores to mom-and-pop shops, businesses of every size and type are extremely anxious and need to see foot traffic return to their stores. After months of closures for nonessential services due to COVID-19, and the virus still looming nationwide, customers are understandingly concerned about venturing out of their homes. However, there are… Read More

Hurricane Katrina, 9/11 and the 2008 Recession are a few examples of extremely difficult events from recent history that filled our society with uncertainty, anxiety and fear of the future. Now, we’re facing another huge challenge from COVID-19. Economists call these rare, unexpected and consequential events “Black Swan” phenomena. But the challenging period of recovery… Read More