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Why Brands Need Compelling Call-to-Actions

Call-to-actions (CTAs) are integral components in an advertising strategy to provide online users with a directed incentive to continue engaging with a business and offer brands with an effective tool to increase conversion rates. Companies need CTAs with strong, branded language and images strategically placed throughout their business collateral to facilitate positive interactions with consumers… Read More

How to Optimize Your Social Media to Enhance Your Brand

A strong social media presence is one of the most powerful ways a business can expand its digital reach, improve communication with its audiences, and build more authentic connections. Today, people spend more time scrolling, liking, sharing and double tapping than ever before. Accordingly, your business needs a social media strategy to keep your brand… Read More

First Bank, the largest community bank based in North Carolina, launched an updated and redesigned website on May 1, 2019 at LocalFirstBank.com. This fresh and modern site boasts a clean design and layout that enhance the user’s experience and accessibility. Additionally, animated elements, self-selection tools, and product highlights guide visitors right to the account, loan,… Read More

4 Reasons Why Branding Strategies Fail

Branding processes must be optimized to improve how viewers receive a brand’s identity and to enhance its impact on customers. However, if branding strategies are not executed properly, consumers lose interest in the brand, which causes disastrous impacts on companies. Your business needs to work with a group of experts who knows how to leverage… Read More

Brand Positioning: Everything Your Business Needs to Know

When finalizing and implementing your company’s branding strategy, your brand positioning methods become increasingly crucial to the success of your business. The best brand positioning techniques shape a company’s message and the way its consumers perceive the brand. Your team must establish and continually refine your brand positioning strategy, so it remains an accurate and… Read More

Fundamental Concepts of an Advertising Strategy

Though increasing sales and improving conversion rates are primary objectives of successful advertising campaigns, a business’s ad strategy should be a multi-faceted tool used to further promote brand awareness, increase brand credibility and outperform the competition. Your brand needs a strategic advertising campaign that incorporates strong images and compelling messages to give your brand a… Read More