Designing Brand Identity: 6 Strategies for Building a Strong Brand
February 29, 2024
The iconic blue covering every Tiffany & Co. box, a fluorescent yellow “M” on the side of the highway, the curly font of Disney’s unforgettable logo; in all directions, there are strong examples of companies who have invested in designing brand identity. Developing a strong brand identity, or the personality of your brand, is imperative
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10 Inspiring Design System Examples for Modern Websites
February 8, 2024
When you visit the Google suite or open the Uber app, chances are you aren’t paying too close attention to the fonts, colors and patterns on the page. Why? Because they seamlessly blend for a consistent and cohesive user experience (UX). Design systems are what makes this consistency possible. Design systems are a set of
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New Year, New Trends: Influencer Marketing in 2024
January 26, 2024
Who is an influencer? Is it someone who encourages customers to buy a product, has thousands of followers on social media or knows every trending TikTok dance routine? The truth is, an influencer can be all of the above, and their popularity yields plenty of influencer marketing trends to pay attention to in the new
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Digital Marketing for Dummies: Your Essential Beginner’s Guide
January 4, 2024
In today’s fast-paced digital era, the success of any business relies heavily on its ability to navigate the complex world of online marketing. For beginners, this landscape can be overwhelming, with countless strategies and available platforms. This guide aims to demystify digital marketing, providing an essential overview of digital advertising, organic and paid social media,
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Six Insights for Harnessing Generative AI in Marketing
December 14, 2023
In today’s fast-paced digital world, marketing strategies are constantly evolving and creating new opportunities for brands. From Artificial Intelligence-powered shopping assistants to AI-generated images and copy, the rise of artificial intelligence (AI) has given marketers a powerful tool to enhance their efforts and drive results. One of the most exciting developments in AI for marketing
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From Apple’s latest iPhone to a fresh shipment of back-to-school supplies at Target, businesses adapt products and services to what customers want. And just as they respond well to a product one day and poorly the next, consumers’ responses to advertising change as well. In an industry that’s constantly evolving, it is crucial for businesses
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Out of more than 6,500 entries from throughout the United States, Canada and 43 other countries, Rivers Agency’s creative work stood out to win a Platinum Award for Ribometrix and a Gold Award for Mulesoft. The MarCom Awards recognize outstanding achievement by creative professionals involved in the concept, direction, design, and production of marketing and
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