Branding Development: The 12 Most Important Things to Consider
November 9, 2023
Apple’s transformation to one of the most valuable companies in the world is a long, fascinating journey, made possible by its founder’s technological vision and formidable branding instincts. With one mention of Apple today, thoughts of premium products, status symbols and seamless user experiences are running through your head. And that’s the power of a
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Boosting Ecommerce ROI: 8 Ways To Increase Website Traffic
November 2, 2023
Everyone needs a little boost in their life. For some, that is a morning coffee, maybe a fun new workout, but for those running an Ecommerce website, you might be looking for ways to boost traffic and ROI. While quantity is important, the quality of your website traffic will make a larger impact. Your target
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Your Definitive Guide to the Google Ad Grants Program
October 26, 2023
Google Ad Grants strives to empower nonprofits to amplify their cause online and reach a wider audience. Through this program, nonprofits are eligible for a $10,000 monthly grant to spend on advertising space from Google. Advertising with Google can drive more website views, track your marketing efforts, raise awareness and reach people who need your
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Morehead Planetarium Garners Over $5,000 for Launch Lab, Supported by Rivers Agency
October 24, 2023
FOR IMMEDIATE RELEASE October 24, 2023 CHAPEL HILL, N.C — The “I Need Space” reception with a celestial theme, which took place on Sept. 28 at Rivers Agency, successfully gathered over $5,000 in aid of the Morehead Planetarium and Science Center’s Launch Lab. Situated on the University of North Carolina at Chapel Hill’s grounds, the
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Rivers Agency Wins the Gold with Autobell® in 18th Annual W3 Awards
October 11, 2023
Chapel Hill, N.C. – Full-service digital marketing and advertising agency Rivers Agency has won Gold distinction for its work with Autobell® Car Wash in the 18th annual w3 Awards. Recognized for Best Social Presence, Rivers’ work caught the jury’s attention with creative social graphics and copy. The w3 Awards honor outstanding digital deliverables that span
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After coming up with your next big idea, you might think to yourself, “I need a website!” So, you set it up, upload your content and wait. You wait for page views that never come. Why doesn’t your content get the attention you think it deserves, and why is it stuck in line behind dozens
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Solving the Search Algorithm Case: How Google Ranks Websites
September 5, 2023
Imagine this: You finished your latest blog post, a piece on the best coffee joints in your neighborhood. After publishing it on your website, you open a new browser window and search for the best local coffee shops, only to find your article buried deep in Google’s Search Engine Results Page. You feel like you’ve
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