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Brand Positioning: Everything Your Business Needs to Know

When finalizing and implementing your company’s branding strategy, your brand positioning methods become increasingly crucial to the success of your business. The best brand positioning techniques shape a company’s message and the way its consumers perceive the brand. Your team must establish and continually refine your brand positioning strategy, so it remains an accurate and… Read More

Fundamental Concepts of an Advertising Strategy

Though increasing sales and improving conversion rates are primary objectives of successful advertising campaigns, a business’s ad strategy should be a multi-faceted tool used to further promote brand awareness, increase brand credibility and outperform the competition. Your brand needs a strategic advertising campaign that incorporates strong images and compelling messages to give your brand a… Read More

Fantastic Sams is one of the world’s largest salon franchises, with more than 1,100 locations in the United States offering women, men and children quality hair care at an affordable cost. As the company’s advertising agency of record, Rivers is helping the brand update its image to better connect with current and future customers—creating a wide assortment of new in-salon and out-of-salon creative materials as part of the company’s Real. Fantastic. campaign.

Branding Trends in 2019

A company’s branding strategy is the most powerful tool it has to maximize its impact on its consumers, raise brand recognition, and elevate its digital identity. However, technology is always changing, which influences the trends that are impacting brands across the internet. Your business must maintain awareness of the current branding trends to remain relevant… Read More

Advertising Trends You'll See in 2019

The most effective and compelling advertising techniques are constantly changing in the ever-evolving digital sphere. Brands must stay up to date with the most recent advertising trends to ensure their products and services are marketed in a way that catches the attention and sparks interest in their target audiences. Rivers Agency is staffed with the… Read More

When the Chapel Hill-Carrboro Chamber of Commerce (CHCCC) decided to undertake a major rebranding initiative in 2018, updating its name, tagline and logo mark, Rivers Agency was a natural choice to help with the project. After all, as a long-time member of the CHCCC, Rivers Agency had the unique mix of technical expertise, market familiarity… Read More

What Does a Branding Agency Do

A branding strategy can propel a business’s digital identity, promote brand awareness and establish a strong brand message that resonates with its audience. Businesses need to partner with digital agencies that specialize in developing branding strategies, building meaningful interactions with customers and creating better digital experiences for targeted audiences to strengthen their online presence. To… Read More