Brands need to constantly improve their search engine optimization (SEO) strategies to optimize their website pages for top visibility on search engine result pages (SERPs). Advancements in website development and SEO implementation are constantly evolving at a more rapid pace than ever before. The SEO experts and website developers you choose to enhance your digital presence should be up to date with current trends and capable of improving your website pages’ rankings on search engines to optimize your brand’s reach and draw more consumer traffic to your website. Here are the SEO trends that you will see in 2018.
Video And Image Search
Enhanced graphics are making a big impact on branding strategies this year because online experiences are now more visual than ever. As a result, search engines are starting to recognize and change the way video and image search results appear on SERPs to improve user interactions. Businesses need to implement skilled SEO strategies specifically aimed at optimizing the videos and images on their website to make their brand visible to targeted audiences.
As the top search engine, Google has been changing the way results appear to searchers by increasing the frequency of rich snippets on SERPs. This year, expect this trend to shift from featured callout snippets to knowledge graph boxes in an effort to provide users with more accurate and consistent results. The Google Knowledge Graph is a system Google launched in 2012 that pulls information from multiple sources to provide searchers with the most comprehensive and accurate results and to improve its search relevancy.
Voice command smart speakers and smart phones are rising in popularity, and voice-activated inquiries on search engines are increasing as well. These smart speaker devices are not only activated by voice, but they also give answers verbally. In 2018, expect to see more SEO strategizing efforts aimed at improving the syntax and understanding of conversation language to give users more accurate and timely results.
2018 is seeing an increase in long-form content. Previously, long-form content was primarily used to establish your brand as a thought leader in the early stages of brand development to attract new users, but short-form content reigned supreme in attracting consumer attention and engagement. Now, long-form content is gaining traction as users are spending more time on websites to understand and seek information about brands and the services they offer. Long-form content gives brands more opportunities to employ high SEO content to add quality and consistency to their online identity. Expect to see an increase of long-form blogs, higher content generation and an increased focus on optimized keyword strategy.
The digital sphere is constantly changing, and businesses’ SEO strategies should be constantly evolving to keep their brand competitive on SERPs and maintain top visibility.
Your brand needs an agency equipped with a team of SEO experts who can build your business an accredited web presence with a comprehensive SEO strategy. Partner with Rivers Agency to make your brand’s website easier for search engines to crawl and index. In addition to providing SEO support, Rivers Agency offers a variety of other services from blog consultation to e-newsletter marketing to help you attract and retain the web audience you want to reach. Let’s work together!