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Tips And Tricks

As the digital world is always changing, it’s critical to stay informed. Learn the latest tips and tricks for your website from the experts at Rivers Agency.

Category Tips and Tricks

Online Marketing Trends – What to Expect in 2014

February 6, 2014

Here at Rivers Agency, we’re constantly tracking the latest web trends and best practices. Why? Because our clients deserve the best. We’ve read up on what to expect for online marketing in 2014 – and if you haven’t been thinking about Search Engine Optimization (SEO), social, and mobile, it’s time to rethink. Here’s why: SEO ... Read Article

Category Tips and Tricks

Keeping Customers ‘Pinterested’

September 3, 2013

As the Internet becomes more and more visual, social media websites are focusing on sizable imagery to create a higher level of interest. We previously discussed marketing techniques with Instagram, but we haven’t yet focused on Pinterest. While both are image-heavy, the specific features of each site require two different approaches for planning marketing strategies ... Read Article

Category Tips and Tricks

Rebrand for the Future, Rebrand for Success

August 21, 2013

Is rebranding the next move for your company? Don’t let your brand get stuck in the ’90s. We’re well into 2013, and some companies, like Yahoo, haven’t changed their logo in 18 years. However, Yahoo plans to unveil their innovative new logo on September 4. Overall, a logo represents a company’s spirit better than the ... Read Article

Category Tips and Tricks

YOUtility, the Newest Marketing Mantra

July 22, 2013

The Marketing Guru Meet Jay Baer, the most well-known advertising and media expert and speaker in the marketing industry today. His blog, Convince & Convert, was ranked No. 1 in marketing blogs around the world and No. 3 in social media blogs by the Social Media Examiner. He has consulted with 29 of the Fortune ... Read Article

Category Tips and Tricks

5 Ways to Lessen the Twitter Load

June 27, 2013

Once you’ve jumped on the social network bandwagon, odds are you’re a little overwhelmed by the possibilities. The beauty – and the curse – of Facebook, Twitter, Instagram and the likes is the ability to reach millions of people with the touch of a button. It’s easy to get caught up in trying to stay ... Read Article

Category Tips and Tricks

How To: Use Instagram to Your Advantage

June 24, 2013

The Hashtag The quickest way to reach the heart of Instagram is through the #hashtag. Your first step should be to create a hashtag for your company that you can use for future campaigns and that your followers can use to refer back to you. A little research can go a long way when it ... Read Article

Category Tips and Tricks

Content Marketing: Companies that Care

June 13, 2013

As consumers get savvier, companies must keep up with their followers’ growing knowledge of advertising and strategic marketing. Not all companies are trying to fool the consumer—but in a world where one is stereotyped a seducer and the other the seduced, companies have to find newer, more trustworthy ways of reaching their audience. One of ... Read Article

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