CHAPEL HILL, N.C — The Chamber for a Greater Chapel Hill-Carrboro’s rebranding campaign has been honored with the Communication Excellence Award from the Carolinas Association of Chamber of Commerce Executives (CACCE). The annual awards program recognizes outstanding communications efforts by chamber members throughout North and South Carolina. Members of The Chamber accepted the award in… Read More
When finalizing and implementing your company’s branding strategy, your brand positioning methods become increasingly crucial to the success of your business. The best brand positioning techniques shape a company’s message and the way its consumers perceive the brand. Your team must establish and continually refine your brand positioning strategy, so it remains an accurate and… Read More
Though increasing sales and improving conversion rates are primary objectives of successful advertising campaigns, a business’s ad strategy should be a multi-faceted tool used to further promote brand awareness, increase brand credibility and outperform the competition. Your brand needs a strategic advertising campaign that incorporates strong images and compelling messages to give your brand a… Read More
Fantastic Sams is one of the world’s largest salon franchises, with more than 1,100 locations in the United States offering women, men and children quality hair care at an affordable cost. As the company’s advertising agency of record, Rivers is helping the brand update its image to better connect with current and future customers—creating a wide assortment of new in-salon and out-of-salon creative materials as part of the company’s Real. Fantastic. campaign.
A company’s branding strategy is the most powerful tool it has to maximize its impact on its consumers, raise brand recognition, and elevate its digital identity. However, technology is always changing, which influences the trends that are impacting brands across the internet. Your business must maintain awareness of the current branding trends to remain relevant… Read More
The most effective and compelling advertising techniques are constantly changing in the ever-evolving digital sphere. Brands must stay up to date with the most recent advertising trends to ensure their products and services are marketed in a way that catches the attention and sparks interest in their target audiences. Rivers Agency is staffed with the… Read More
When the Chapel Hill-Carrboro Chamber of Commerce (CHCCC) decided to undertake a major rebranding initiative in 2018, updating its name, tagline and logo mark, Rivers Agency was a natural choice to help with the project. After all, as a long-time member of the CHCCC, Rivers Agency had the unique mix of technical expertise, market familiarity… Read More