Brands often struggle when it comes to choosing the best possible advertising medium to promote their product or service. We get it; it’s easy to feel lost as you start your marketing campaign. With so many options, some forms of advertising are bound to work better than others, depending on your marketing objectives. That’s where
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Seven Tips for More Successful Lead-Generation Pages
March 17, 2021
In every industry, the race is on to generate leads that can forge new customer and client relationships. Whether you’re in the B2B or B2C world, how you design your lead- generation landing page can be the difference between a beautiful new relationship or a missed opportunity. Use these tips that Rivers Agency has honed
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Leveraging Unique Platforms to Achieve Brand Goals
March 17, 2021
Looking to boost product awareness and sales? Spoiler alert: the traditional method comes up short. When companies focus solely on their own narrow universe of customers, competitors and companies, they leave room for other opportunities to fall through. Brands now have to look at the bigger picture. Take the technological environment, for example. Technology’s increasing
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Ever wondered what it’s like to be a marketing intern at an established, innovative marketing agency? Before joining the Rivers team, I always dreamed of working at an agency. Exciting projects. A buzzing atmosphere. Collaboration with talented professionals. These elements, along with the anticipated learning experience and introduction to client relations had me hooked. I’m
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See the work Finding the right ad agency for your company’s needs can be a challenging task. Type the words “ad agency” into a Google search, for example, and you’ll get more than 2 billion results. From here, you’ll see everything from giant media conglomerates and high-profile advertising agencies to small shops specializing in
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Rivers Agency creates sweet microsite for Smarties® Candy Company campaign just in time for Halloween!
October 9, 2017
Trick or Treat! Rivers Agency earned a sweet mention in Ad Age for our Little Smarties microsite, which his helping Smarties Candy Co. launch its biggest Halloween push ever. The microsite, which supports the candy company’s “Little Smarties” Halloween campaign, plays off the iconic candy wafer roll’s famous name by featuring a collection of kids’
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Rivers Agency Builds Sweet New Website for Smarties® Candy Company
July 11, 2017
NC-based ad agency and iconic candy maker from New Jersey team up to create a tempting online candy shop. CHAPEL HILL, NC Rivers Agency is charmed to announce the launch of a new e-commerce website for Smarties® Candy Company, creators of the iconic American candy wafer roll, at smarties.com. Rivers’ designers, developers and copywriters helped
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